Taylor Swift Tries to Trademark Terms “Swiftmas,” “Blank Space,” “1989”
A not-so-merry Swiftmas, y’all. Taylor Swift recently applied to trademark several terms related to her body of work, and among them is the fan favorite “Swiftmas.”
According to blog Tantalizing Trademarks, the 25-year-old singer is also looking to trademark the phrase “Blank Space” (a hit off her 1989 album), “And I’ll Write Your Name” (a line from aforementioned song), “A Girl Named Girl” (the title of a novel Swift wrote when she was 15), and “1989” (in reference to her latest album).
The site reports that Swift submitted an application with her request to trademark the five phrases on Dec. 3; earlier this year, the Grammy winner reportedly also tried to trademark phrases like “this sick beat” and “nice to meet you; where you been,” both lines from her songs "Shake It Off" and "Blank Space," respectively.
It’s important to note, however, that if the application goes through, the use of the term “1989” won’t be trademarked in and of itself — only when it’s in reference to her album title.
The pop singer officially said farewell to her headline-making, star-studded 1989 World Tour on Friday, Dec. 11, with a final show in Melbourne, Australia.
“Melbourne, the first two nights with you have been magical,” she captioned a stunning shot of the stadium where the final concert was held. “Tonight we play this show for the very last time. I’m so honored I get to share the last night of the 1989 World Tour with all of you. This has been the most incredible adventure. Thank you for all of it.”
Swift’s tour, which kicked off in May, has featured dozens of celebrity guests as wide-ranging as Justin Timberlake, Julia Roberts, Alanis Morisette, Lisa Kudrow, and Kobe Bryant.
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